by jamiedundas | Jul 28, 2021 | Brand & Marketing
“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” This is an old marketing quote which speaks to selling benefits over features. I came across a great example of this when I was ordering a sushi lunch last Monday. (Don’t...
by mondayworks | Oct 29, 2020 | Brand & Marketing
One thing is for sure when you set up a new business. However the tides turn and however successful things pan out, you learn A LOT. I’ve learnt a lot in the first two months of Monday Works, reviewing coworking spaces and zooming with various operators. But one...
by mondayworks | Sep 21, 2020 | Brand & Marketing
When we’re attempting to attract more coworking members the temptation is to round the edges or go more beige in an attempt not to put people off. To try and persuade a greater portion of ‘everyone’ to join our ranks. This is what I would call the ‘all things to...
