by jamiedundas | Jul 28, 2021 | Brand & Marketing
“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” This is an old marketing quote which speaks to selling benefits over features. I came across a great example of this when I was ordering a sushi lunch last Monday. (Don’t...
by jamiedundas | Jun 28, 2021 | News
First a small disclaimer, and a useful resource… There will certainly be people better placed than me to advise on doing a fund raise. And the below is by no means comprehensive. But my aim is to add a few useful thoughts into the mix. Please do get in touch if...
by jamiedundas | Dec 21, 2020 | Operations and Technology
One thing that surprised me when I opened my first coworking space was how operationally intensive it was. I spent the first few months (ahem…probably years), feeling like I was chasing my tail and never really on top of things. But I also realised the good news...
